Community Management
We reply to your audience 24/7
We reply to your audience 24/7
Tomorrow Unlocked by Kaspersky
How Tomorrow Unlocked is Building its YouTube Community by Enabling Meaningful Engagement
THEIR STORY
About The Brand
Tomorrow Unlocked is a platform created by Kaspersky, a global cybersecurity firm. Its purpose is to help the brand reach wider audiences by discovering high-quality content that explores new technologies' opportunities, and the cyber-threats people face. It promotes Kaspersky’s brand mission, to help people and businesses bring on the future.
Resources
Toxicity
Engagement
Tomorrow Unlocked has a loyal and engaged community, receiving up to 2 thousand comments every month across YouTube Ads and organic. They wanted to keep their community safe and engaged 24/7, but they did not have the in-house staff to manage that.
Tomorrow Unlocked wants to build a safe community free from toxicity that deters people from engaging in meaningful conversations. They needed a way to remove scams, spam, bullying, hate speech and other harmful comments towards their community.
Tomorrow Unlocked wants to build an engaged community that feels listened and encouraged to participate. The brand always steers the conversation with a pinned comment which asks a question as a discussion starter. But they needed a way to connect with the community 24/7 to drive more engagement and brand-love.
THE SOLUTION
Fully Managed Brand Protection Service
- BrandBastion monitors all comments in real-time with 24/7 coverage in 43 languages.
- BrandBastion hides harmful content such as spam, scam, hate speech, violent or inappropriate comments.
- BrandBastion sends alerts to the brand when immediate attention is required.
THE SOLUTION
Fully Managed Community Management Service
- BrandBastion responds to Fan Community (positive comments) and User Perspectives (personal perspectives on the topic of the video) 24/7.
- BrandBastion responds to users sharing their perspectives to drive more engagement and foster the conversation.
BrandBastion helped us grow our YouTube community by fostering civil and fruitful debate in the comment section. Everyone who is contributing to a healthy conversation feels heard and connected with our brand. BrandBastion allows us to focus on producing great content and growing our channel instead of worrying about negative conversations in the comments.”
THE RESULTS
Growing an engaged and safe YouTube Community
Tomorrow Unlocked partnered up with BrandBastion to keep their brand and community safe and connected, while ramping up YouTube Ads efforts.
Tomorrow Unlocked’s amazing content creation and increase in ad spend made the impressions click-through-rate increase by +210% and the subscription rate by +29%.
While their YouTube community is growing, the audience is also getting more engaged with the content: after three months, the brand’s conversation rate (ratio of comments to the number of views) has increased by +49%. BrandBastion is helping foster conversations and keep the community protected from harmful engagement.
Tomorrow Unlocked is now able to expand its YouTube community and deepen relationships with viewers, safely and at scale.
