Community Management
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Immo-Marketer
Drives Top Ad Performance for
Real Estate Companies with
AI Moderation and Sentiment Analysis
THEIR STORY
Immo-Marketer
Immo-Marketer, founded by marketing expert Patrick Wonsowitz, helps real estate agencies in Germany, Austria, and Switzerland enhance their online presence and generate more leads. The agency offers a proven and systematic approach to selling more properties via social media, moving beyond traditional marketing methods.
Serving over 350 partners, including major names like Engel & Völkers and RE/MAX, Immo-Marketer effectively leverages advanced marketing strategies and technology to lead the German-speaking real estate market.
THE SOLUTIONS: SMART INBOX & AUTOMATED MODERATION
Immo-Marketer protects their clients' social ad spend and performance
Immo-Marketer utilizes BrandBastion's AI-powered Social Media Inbox and the auto-hide feature to maintain a positive online presence, crucial in the competitive real estate market.
By hiding harmful comments such as offensive language or spam, Immo-Marketer can focus on lead generation and property acquisition. This ensures ad campaigns are efficient and maximizes the ad performance, all while mitigating the risk of harmful online interactions.
"The ability to automatically filter out harmful comments has allowed us to save time and focus our resources on what we do best—acquiring new sales properties and generating purchase inquiries."
Patrick WonsowitzFounder & Managing Director
THE SOLUTIONS: SENTIMENT & ANALYTICS
Immo-Marketer optimizes ad performance with actionable insights
BrandBastion's platform, with real-time monitoring and auto-sentiment analysis in 109 languages, enables Immo-Marketer to:
- Enhance content: Refine ads and creatives based on engagement metrics and audience feedback.
- Showcase success: Provide clients with detailed reports on engagement metrics.
- Capture buying intent: Ensure no buying intent comments are missed, enabling timely responses and maximizing lead conversion.
“The platform's sentiment analysis helps tailor our strategies for each client. BrandBastion has become a crucial tool for maximizing our ad performance and driving results.”
Patrick WonsowitzFounder & Managing Director
THE RESULTS
Maximizing Ads' Efficiency and Interactions
With BrandBastion's platform, Immo-Marketer has achieved notable results while optimizing resources:
Comprehensive monitoring: Over 300 accounts have been monitored, providing extensive coverage of both paid and organic content from top German real estate companies.
Positive engagement: Maintaining a 78% positive and neutral sentiment, Immo-Marketer ensures a welcoming online environment and effectively safeguards client reputations.
Intent-driven comments: A +230% increase in comments tagged as "AI - Response Needed" shows that effective moderation and high-quality ad strategies lead to more potential buyers expressing interest, improving overall engagement and lead generation.
