Community Management
We reply to your audience 24/7
We reply to your audience 24/7
First Media
Masters Sentiment Analysis
While Saving 1,632h Every
Month with BrandBastion
Advanced social media analytics & real-time moderation
THEIR STORY
About First Media
First Media is an award-winning digital media publishing and performance marketing company that produces and distributes branded content. They operate multiple brands, including Blossom (lifestyle), So Yummy (food), Blusher (beauty), and Babyfirst (children's development).These brands regularly produce the most viewed and shared organic content in the world.
In addition to content creation, First Media offers unique advertising opportunities. By whitelisting ads through their brand accounts, advertisers benefit from enhanced authenticity and engagement, leveraging the trust and relationship these brands have built with their followers.
First Media's clients include well-known brands such as Disney, HelloFresh, Mattel, Sony Music, Glad or Kraft Heinz.
The Challenges
-
Streamlining sentiment analysis
With a vast and diverse audience across their various brands, First Media needed an efficient way to monitor the high volumes of social conversations on their ads and posts for uncovering actionable insights. -
Generating comprehensive reports
The team required a streamlined process to generate detailed reports for each brand and client. Efficient reporting with sentiment insights was crucial for optimizing content and demonstrating value. -
Moderating harmful conversations
Ensuring positive community environments was challenging given the significant volume of interactions on the different brand accounts. First Media also sought a tool to proactively moderate and mitigate negative sentiment.
THE SOLUTIONS: SENTIMENT & ANALYTICS
First Media leverages sentiment analysis to optimize content and showcase results
The content creation agency leverages BrandBastion's brand sentiment analysis across 109 languages, alongside the platform's reporting features, to
- Assess content resonance to make data-driven decisions, fueling continuous improvement, and fostering positive conversations.
- Showcase campaign success and engagement metrics to their clients.
- Identify recurring topics and share valuable customer feedback.
- Assess their overall brands health, gaining a holistic view of public perception.
“Switching to BrandBastion for sentiment analysis and reporting saved us a lot of time and resources. Their platform not only simplified our workflow but also provided unparalleled insights, enabling us to focus more on strategy”
Olivia VlachosHead of Audience Development
THE SOLUTIONS: SOCIAL MEDIA INBOX
First Media takes real-time control over harmful comments
At First Media, fostering active engagement with content is paramount, but always within a secure and positive online environment. To achieve this goal, the team utilizes our Smart Inbox and the AI auto-hiding feature.
This enables the hiding of harmful comments—ranging from offensive language to spam and inappropriate content—across defined platforms, assets, and post types. In doing so, First Media protects their content and the branded content of their clients.
“With BrandBastion’s AI-powered moderation, we no longer need to worry about damaging content visibility, which is paramount for our clients' and our own brands' reputations. Plus, the Smart Inbox gives us full visibility into all hidden comments.”
Olivia VlachosHead of Audience Development
Blossom
So Yummy
Blusher
Baby First
LIFESTYLE INDUSTRY
Blossom is the the most viral lifestyle, DIY and Home Decor brand on social and they have a highly positive community. The consistent monitoring and engagement analysis provided by the BrandBastion platform, helps the team to keep Blossom’s content appealing and its audience engaged.
Solutions
✓ Smart inbox: harmful comments will be hidden with AI to protect brand reputation
✓ Sentiment analysis: understand how posts and ads resonate with your audience
*Sentiment calculation: % positive conversations + % neutral conversations + % user tag conversations / total conversations (23 Nov 2023 - 23 May 2024 across Facebook, Instagram, TikTok and YouTube).
FOOD INDUSTRY
So Yummy, known for its delectable food content, has garnered a loyal following that actively engages with its posts. By utilizing BrandBastion, SoYummy ensures that its audience interactions remain positive and free from spam or inappropriate comments. This fosters a trustworthy environment for advertisers looking to reach an enthusiastic and receptive audience.
Solutions
✓ Smart inbox: harmful comments will be hidden with AI to protect brand reputation
✓ Sentiment analysis: understand how posts and ads resonate with your audience
*Sentiment calculation: % positive conversations + % neutral conversations + % user tag conversations / total conversations (23 Nov 2023 - 23 May 2024 across Facebook, Instagram, TikTok and YouTube).
BEAUTY INDUSTRY
Blusher, renowned for makeup tutorials, cultivates a positive online community with BrandBastion's help. Through sentiment analysis and moderation, Blusher ensures engaging, spam-free content, ideal for beauty brands seeking genuine connections.
Solutions
✓ Smart inbox: harmful comments will be hidden with AI to protect brand reputation
✓ Sentiment analysis: understand how posts and ads resonate with your audience
*Sentiment calculation: % positive conversations + % neutral conversations + % user tag conversations / total conversations (23 Nov 2023 - 23 May 2024 across Facebook, Instagram, and TikTok).
CHILDREN INDUSTRY
Baby First prioritizes its community's well-being with BrandBastion's services. Through sentiment analysis and moderation, Baby First maintains a safe, supportive space for parents and caregivers, making it a trusted platform for advertisers targeting families.
Solutions
✓ Smart inbox: harmful comments will be hidden with AI to protect brand reputation
✓ Sentiment analysis: understand how posts and ads resonate with your audience
*Sentiment calculation: % positive conversations + % neutral conversations + % user tag conversations / total conversations (23 Nov 2023 - 23 May 2024 across Facebook, Instagram, and TikTok).
THE RESULTS
Finding more time for content optimization
Through proactive analysis and moderation with the BrandBastion platform, First Media achieves tangible outcomes while saving resources:
Gaining valuable audience insights: By monitoring 80,000 to 140,000 conversations monthly, First Media gains crucial insights into its audience. Analyzing sentiment unveils trends and resonating content, effectively guiding their strategies for maximum engagement.
Ensuring positive engagement: Swift moderation maintains an average 77% positive and neutral sentiment monthly, fostering a supportive online community and safeguarding partner and brand reputations.
Reclaiming valuable time: First Media saves approximately 1,632 hours per month, equivalent to preserving 204 workdays or the workload of 10 full-time employees.
First Media reclaims valuable time
1,632 Hours saved per month
856 Hours saved moderating
With BrandBastion Tech & Platform (compared to doing this manually)
776 Hours saved analyzing sentiment
With BrandBastion Tech & Platform (compared to doing this manually)
"The numbers are absolutely impressive! Saving 1632 hours monthly and monitoring 80-100K conversations is a testament to the efficiency and effectiveness of our collaboration. It’s amazing to see how our partnership has not only saved time but also enhanced moderation and analysis to such a significant extent!"
Olivia VlachosHead of Audience Development