Sentiment Analysis & Insights

Brand Sentiment Analysis

Uncover how your audience really feels about your brand

Generic sentiment tools stop at “positive” or “negative.” Our brand-aware sentiment analysis uncovers how people feel about your brand specifically.

Covers 109 languages to capture global sentiment
Identifies which campaigns, posts, or ads are resonating or not
Alerts you to sentiment changes or negativity spikes

Start a trial

Astra, the AI Analyst

Easily turn social media data into insights and answers

Astra is your AI-powered analyst, designed to make sense of your social media data and deliver actionable insights and recommendations in a simple chat format. You can ask Astra to:

Uncover insights, like sources of complaints or improvement areas
Highlight ad opportunities based on audience preferences
Analyze scenarios like crisis management or predicting behavior

Post Metrics

See what drives post performance

Track the metrics that give you a complete picture of your social strategy.

Engagement Metrics: ER by Impressions, ER by Reach, Reactions, Comments, and Shares.
Sentiment Trends: Positive, Negative, and Neutral Comments.
Reach & Visibility: Impressions, and Reach.

Start Trial

Use sentiment and analytics to make better decisions

Uncover how your audience really feels about your brand

Easily turn social media data into insights and answers

See what drives post performance

Start leveraging sentiment analysis and metrics