Shield your brand from harmful comments

It's super easy and non-complex. Depending on your plan:

• - Essential plan: You may only need to toggle a few categories to enable auto-hiding comments—setup is practically instant.
• - Growth/Prime plans: You’ll have a brief onboarding call with us, and we'll handle the entire setup for you. 

Yes, our AI has become incredibly advanced at understanding and classifying comments, largely thanks to continuous learning from human actions. We have a dedicated team of experts, including AI specialists and linguists, who define the boundaries of each classification category to ensure consistency in moderation. They keep our models updated with the latest changes in social media chatter, slang, and emerging phrases.

• - Essential plan: The moderation is fully automated by AI, which has been trained and perfected by our expert team over the years. 
• - Growth/Prime plans: In addition to AI moderation, a human team is involved in making judgment calls on more complex or sensitive cases. Even when humans might disagree on certain comments, our team provides an extra layer of review to ensure everything aligns with your brand’s guidelines.

We utilize 100+ AI-powered tags to detect spikes in key topics such as protests, political discussions, boycotts, or self-harm mentions. Examples include:

• Potential Threat
• Protest Specific/General
• Complaints about Outages
• Animal Welfare
• Inventory Issues
• etc

We can analyze these spikes in volume, sentiment shifts, and specific keywords across your content. Thresholds are set to trigger alerts when these indicators exceed normal engagement levels, either on a broad scale or within a specific category.

Our alerts are fully customizable. We can tailor thresholds for specific keywords, topic-based spikes, volume of negative comments, or individual post performance. You can also adjust these settings across different platforms, campaigns, and asset groups, ensuring you get the right alerts at the right time for every part of your social strategy.

Yes, depending on your plan.

• - Essential plan: You have 4 core categories—spam, against brand, inappropriate, and offensive—which can be automated for seamless moderation.
• - Growth and Prime plans: You have access to over 20 customizable categories. These can be tailored by brand, asset groups, and even distinguished between organic vs. paid content, giving you full flexibility for more specific moderation needs.