Comment Moderation
Protect your brand and community
Protect your brand and community
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Looking for a Sprout Social alternative?
The Social Media Management Platform Built for Scale
The Social Media Management Platform Built for Scale
BrandBastion combines industry-leading AI, expert managed services, and advanced insights to help you:
- Engage your audience 24/7
- Protect your brand from harmful comments and PR risks
- Turn engagement into revenue gains and stronger ROI
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Proactive brand protection
✅ Advanced AI moderation + crisis alerts: BrandBastion’s AI removes harmful, spammy, or offensive content in real time, 24/7, across 109 languages — and alerts your team instantly to emerging PR risks.
❌ Manual moderation only: Sprout Social uses rule-based filters with complex setups. It can categorize harmful content, but your team still has to act — often too late.
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Fully managed engagement, 24/7
✅ Respond to your audience 24/7: BrandBastion’s managed service replies to comments, DMs, and mentions on your behalf using your brand voice — around the clock. A shared inbox is also available if your team prefers to respond directly.
❌ Manual effort required: Sprout provides a shared inbox, but your team must manage all replies manually or rely on basic automations. True 24/7 coverage means staffing across time zones.
Advanced sentiment insights
✅ Custom sentiment models: BrandBastion trains its sentiment engine on your brand, industry, and audience — delivering highly accurate insights that reflect how your customers actually feel.
❌ Generic sentiment tagging: Sprout relies on a one-size-fits-all model that often misreads tone, misses key issues, and provides only surface-level insights.
Broader, deeper platform coverage
✅ Full coverage: Monitor organic and paid comments, DMs, mentions, and reviews across TikTok, Facebook, Instagram, X, YouTube, LinkedIn, Google Business Profile, and Trustpilot.
❌ Limited visibility: Sprout lacks full support for paid comments and has major gaps in TikTok coverage — missing DMs, hashtags, mentions, and sentiment analysis.
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Feature and service comparison
Premium Solutions
Social Media Moderation
AI-powered, real-time moderation that detects 3.4x more harmful content
Basic keyword filters with slower and less reliable detection
Community Management
Fully managed service — replies to comments and DMs 24/7 in your brand voice
Your team must manually respond
Crisis Monitoring
AI-driven detection that spots crises early and escalates them immediately
Reactive, keyword-based alerts that often miss critical issues
Sentiment Analysis
Custom-trained on your brand for greater accuracy and better insights
One-size-fits-all sentiment tagging with lower accuracy and limited insights
Platform
Social Media Inbox
Content Publishing
Social Listening
Analytics
Coverage
Unified coverage across paid, organic comments, and DMs on all platforms
Covers most platforms, but limited support for paid comments and TikTok
Support
Unlimited Users
Pay-per-seat pricing model
Unlimited Social Profiles
Varies by plan (starts at 5)
Dedicated Customer Success Manager
Depends on plan
Support Hours
24/7
24/5
TOUCH
The Most Advanced AI for Social
BrandBastion’s AI is trained on your brand, industry, and audience — delivering smarter moderation, sharper sentiment insights, and real performance impact.
TOUCH
Dedicated, 24/7 Support
BrandBastion gives you round-the-clock access to real human support — plus a dedicated Customer Success Manager who knows your brand and goals inside out.
TOUCH
Scalable Pricing
Unlike Sprout Social, BrandBastion offers unlimited users and social profiles — which makes it far more cost-effective for large brands and scaling teams.
+48%
increase in Return on Ad Spend
+116%
increase in Positive Sentiment
+31%
increase in Engagement Rate
+31%
increase in Return on Ad Spend
450
hours saved every month in managing comments
+61%
increase in Positive Sentiment
+48%
increase in Return on Ad Spend
+31%
increase in Engagement Rate
450
hours saved every month
+116%
increase in Positive Sentiment
"Before we started using BrandBastion, our Member Support team had to toggle between Gorgias and Sprout Social to make sure all social media comments, mentions, and DMs were getting answered. BrandBastion brings all of these into one queue, which makes the workflow so much easier for our team."
Alison MooradianVP of Marketing at Wildgrain