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BRANDBASTION FOR DTC BRANDS

Turn conversations into conversions

BrandBastion helps DTC brands scale engagement, optimize ad spend, protect their reputation, and drive growth across social. Don’t just manage engagement—maximize its impact.

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Social media can make or break your DTC brand

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Fierce competition

With the DTC market booming, many brands struggle to differentiate. You need more than just a great product—you need to build meaningful connections with your audience to stand out and build brand affinity.

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Building and maintaining trust

Social media is where customers discover and judge your brand. Brands that neglect engagement make a poor first impression. Negative comments or unaddressed issues are visible to everyone, creating doubt with potential buyers.

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Ad spend inefficiencies

Rising ad costs and competition make it harder to hit your goals. Spam, scams, and competitor promotions clutter your comments, turning buyers away, wasting budget, and inflating ROAS.

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Pressure to drive retention

Social media is the go-to channel for customers. Slow replies frustrate them and lower repeat purchases, while ignoring positive engagement misses the opportunity to build an engaged fan community.

Plans for DTC brands

We offer two plans designed to tackle the common challenges and goals faced by DTC brands investing in social.

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Essential


For DTC brands that want to manage engagement in-house and need the best tools.

If your team is ready to handle things but just needs help streamlining content publishing, responses, and moderation, this plan is a great fit.
 

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Engage+


For fast-growing DTC brands needing support to manage customer engagement and drive growth.

Our complete solution handles responses on your behalf, with advanced tools for real-time comment moderation, brand mention tracking, and custom alerts to keep you ahead of the game.
 

What's included in Essential

Streamline workflows with time-saving publishing and engagement tools, and gain powerful social insights with advanced sentiment analysis.
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Social Media Inbox
Keep all your messages in one place with smart tags to stay organized. Save time with AI-generated replies.
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Content Publishing
Schedule and post across multiple channels in one place. Plan ahead with a visual calendar and get AI-suggested captions.
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Sentiment Analysis & Insights
Track content and engagement performance in real time. Use sentiment analysis to understand how people feel about your brand and campaigns.
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Automation and Workflows
Automatically stop common harmful comments from appearing on your pages and ads, and send auto-replies to common inquiries.
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What's included in Engage+

Our all-in-one solution to maximize social engagement with expert management, broader monitoring, and advanced AI tailored to your brand.
Plus, get access to everything in Essentials!
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Fully Managed Community Management
Our team responds to comments, DMs, and reviews for you—all in your brand voice, just like your own team would.
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Customized, Real-time Moderation
Stop harmful comments from reaching your pages and ads. Powered by advanced AI trained on your brand and industry for unmatched accuracy.
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Sentiment Analysis & Insights
Track content and engagement performance in real time. Use sentiment analysis to understand how people feel about your brand and campaigns.
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Automation and Workflows
Automatically stop common harmful comments from appearing on your pages and ads, and send auto-replies to common inquiries.
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Plus, both plans can take advantage of...

Vector (3) Unlimited Users and Social Assets  
Vector-3 Dedicated Customer Success Manager  
Vector-2 Managed Onboarding and Implementation  
Vector-1 Complete Organic and Ad Coverage  

How BrandBastion drives growth for DTC brands

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Grows Positive Sentiment & Builds an Engaged Community

Wildgrain, a DTC subscription brand, partnered with BrandBastion to efficiently manage and moderate its social media engagement. Using AI-driven solutions, they improved response rates, strengthened customer relationships, and safeguarded their community's well-being.

∼126h Saved every month in moderating, engaging and analyzing
+84% Increase in Engagement Rate
73% Positive and Neutral Sentiment (monthly average)

"Before we started using BrandBastion, our Member Support team had to toggle between Gorgias and Sprout Social to make sure all social media comments, mentions, and DMs were getting answered. BrandBastion brings all of these into one queue, which makes the workflow so much easier for our team."

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Alison MooradianVP of Marketing
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Elevates Social Care While Reclaiming Valuable Time

Typology, a fast-growing DTC skincare brand, partnered with BrandBastion to elevate the customer experience on social. With the BrandBastion Essential plan, they became more responsive than ever—building a stronger, more positive community while reclaiming valuable time.

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∼149h Saved every month in moderating, engaging and analyzing
+25% More brand responses issued
+64% Increase in the share of positive conversations

"BrandBastion has become a core asset for Typology. It helped us improve customer service and engagement, enhancing the delivery of the most accurate and swift customer experiences. The AI functionalities helped scale our operations internationally and contributed to a noteworthy growth in positive sentiment."

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Ana WebanckHead of International & Special Operations at Typology
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Boosts Ad Performance by Managing User Engagement: An A/B Test

Mindvalley teamed up with BrandBastion to prove the direct impact of social comment management on performance metrics. By actively moderating and engaging with comments, brands can foster a more positive and trustworthy environment—boosting brand trust, increasing customer engagement, and ultimately driving a higher return on ad spend.

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+54% Conversion Rate
+48% ROAS
+47% Purchases

"We recently teamed up with BrandBastion to run an A/B test. We wanted to see if managing comments would impact our performance. So, in one of our campaigns, BrandBastion took charge of handling all the comments, while in the other campaign, we simply let the comment section go unmanaged. And you know what? The campaign where BrandBastion managed the comments outperformed the other one by a long shot. We saw some serious improvements in our metrics like higher return on ad spend (ROAS), more purchases, better conversion rates, and a decrease in the cost per result."

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Tyler FooHead of Advertising

DTC experts agree:
moderation and engagement drives growth

500x500bb"If you’re not getting the ad performance you want, it’s because you’re not moderating your comments."

– Moiz Ali

"We began treating the comment section (...), therefore boosting the post and reducing our CPM

- Luke Belmar

Businesses that reply to at least 25% of their customer conversations average 35% more revenue

Womply Research

Responding to social media comments can boost customer advocacy by up to 25%

Convince and Convert

We’ve got a plan to help you hit your goals

We offer two flexible plans tailored for DTC brands, giving you the right level of support based on your needs.

Essential

Great for teams that need better tools to manage engagement themselves.
You’ll get access to:
Multi-channel content publishing
Social inbox to track and manage conversations across all your channels 
Advanced sentiment analysis to measure brand perception and content/ad resonance
Automated moderation using our basic AI classification
Workflows to automate replies to common questions
Influencer detection to track when highly-followed accounts engage with your brand

Engage+

Perfect for fast-scaling DTC brands that need extra help to maximize engagement and drive growth.
Everything in Essential, plus:
A bespoke engagement and brand protection strategy
An AI model trained on your brand, fully customized, and continuously refined to adapt to your evolving needs.
Fully managed community management—our team responds to comments, DMs, and reviews on your behalf
Real-time moderation powered by advanced AI classification
Social listening to track brand mentions beyond your owned channels
Customized alerts to help you react faster to issues and trends
Full visibility of actions taken in our Transparency Dashboard

So, why should you choose BrandBastion?

We combine unmatched expertise with the most powerful AI-driven tech to deliver the best results for your brand.

Frame 1484580641 AI Built for Speed and Precision Our AI is purpose-built for large-scale social analysis, trained on millions of conversations for unmatched accuracy. It enables brands to keep pace with the fast-moving demands of social.  
Frame 1484580642 Most Comprehensive Coverage We offer the broadest coverage across organic and paid—from TikTok mentions to Facebook dynamic ads, keeping you one step ahead of shifts in the social landscape.  
Frame 1484580643 Engagement & Brand Voice Experts Our team of experts works with you to create custom engagement strategies tailored to your brand, drawing from their experience helping top DTC brands drive growth.  
Frame 1484580644 Ongoing Support & Optimization With a dedicated Customer Success Manager and continuous insights, we help you react to market changes, refine your strategy with data, and optimize performance.  

Brand leaders love us!

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"With BrandBastion in place, we have a finger on the pulse across our social media conversations, and we know our community is protected from harmful engagement. We have peace of mind that Netflix’s paid social engagement is being well-managed 24/7 thanks to the BrandBastion team's attention to detail, bias to action, and clear communication."

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Evan IrwinGrowth Marketing

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"BrandBastion’s speed and timeliness in moderating, responding and analyzing comments has helped take our social media strategy to a new level.”

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Ashlee ShroyerSocial Media Manager

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" BrandBastion has been a game-changer for us. We've actually saved over 450 hours monthly in moderation and in responding efforts. And on average, we manage about 13,000 comments a month through BrandBastion. Your strategies in managing the comments and the feedback have massively improved our community efforts. And again, it leads to a more positive and engaging community environment."

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DeeDee LawrenceDirector, Customer Experience

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"It's a relief to know that BrandBastion is moderating our social media accounts on a 24/7 basis, to make sure they remain a safe online space."

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Alison MooradianVP of Marketing

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"Partnering with BrandBastion has allowed us to successfully foster a community where open and healthy discussions happen daily online. We have 24/7 peace of mind knowing our community and our brand is protected around the clock. Additionally, we have been able to extend the level of trust we have on our platform to our social community."

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James ImrieAuthor Job Title

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"BrandBastion solutions keep our social media properties free from spam, inappropriate comments, and phishing attacks that can put our fans in danger. It also helps us cater to our customers’ questions and enable personalized conversations. BrandBastion is helping us build a safe and engaged community on social media."

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Amy MunkhbaatarCommunity Manager (Marketing)

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"BrandBastion helps us to see the full picture of what is going on in the comments. This is read by our PR Director, CMO, and the whole growth team so we can see how we can address our customers’ worries in the comments."

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Anton GusevGrowth and Monetization Manager

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"BrandBastion ensures the safety of our online community. They efficiently manage comments, deliver timely responses, and offer early warnings regarding potential issues, allowing us to stay informed and address concerns proactively."

Valerie BarIntegrated Marketing and Social Media Director

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"BrandBastion's fully managed moderation solution has helped us to proactively moderate conversations at scale, protect our brand reputation, and enhance customer trust. The solution has saved us a lot of time, increased our efficiency, and improved the quality of our social media conversations. We are very pleased with the results, and we highly recommend BrandBastion to other companies facing similar challenges."

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Jason MurphyGlobal Social Media Specialist

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"BrandBastion has become a core asset for Typology. It helped us improve customer service and engagement, enhancing the delivery of the most accurate and swift customer experiences. The AI functionalities helped scale our operations internationally and contributed to a noteworthy growth in positive sentiment."

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Ana WebanckHead of International & Special Operations

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"The campaign where BrandBastion managed the comments outperformed the other one by a long shot. We saw some serious improvements in our metrics like higher return on ad spend (ROAS), more purchases, better conversion rates, and a decrease in the cost per result."

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Tyler FooHead of Advertising - Mindvalley

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"They Do the Work for You! It's such a time saver. And I can feel confident that they're catching things I might otherwise miss. I don't have to scroll through hundreds of social media comments and hide those that are harmful to our brand. BrandBastion does all that for us.”

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Laura AdairAnalyst at Dallas Theological Seminary

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"BrandBastion helped us grow our YouTube community by fostering civil and fruitful debate in the comment section. Everyone who is contributing to a healthy conversation feels heard and connected with our brand. BrandBastion allows us to focus on producing great content and growing our channel instead of worrying about negative conversations in the comments."

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Rainer BockHead of Content and Platform

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"With over 1 million followers across Purdue University’s official social media platforms, we want to make sure our followers feel a sense of community, belonging, and pride. Being able to respond to comments with Purdue’s brand voice and in a timely manner helps instill this, and BrandBastion is a vital component to making sure this happens.”

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Ashlee ShroyerSocial Media Manager

"The best thing about utilizing this software is the ability to connect with our account manager. She is always available and patient to help with our questions and pain points."

Audrey A.Social Media Associate

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"BrandBastion communicates clearly and regularly with valuable insights into what our customers are saying,  keeps the spam and hateful comments at bay, and provides quality customer engagement.”

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Jessica HonbargerSenior Marketing Analyst

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"For a site as large as TechCrunch, it’s important to have someone looking through comments and listening to what the community is saying. BrandBastion has made a seamless integration into our team, and I highly recommend their services to anyone that might be interested."

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Travis BernardDirector of Audience Development

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"We needed a partner to drive 1 on 1 conversations on social media. BrandBastion helps us engage with our community while consistently maintaining high accuracy and superb quality, giving us 24/7 peace of mind. We are comfortable focusing on other aspects of our growing business, knowing we have BrandBastion as our partner."

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Rajiv RaguHead of Growth

Discover how BrandBastion can help your brand grow.

Book a discovery meeting to walk you through our solutions and understand how BrandBastion can help you achieve your goals.