How Brahma Increased Reach and Sales with an Couponing Campaign

4.8x More Reach

5,351,836 Overall Reach
*Compared to 1,096,815 Avg. Reach per Day

4.6x More Impressions

6,297,882 Overall Impressions
*Compared to 1,361,398 Avg. Impressions per Day

+2K New Followers

+2,397 new followers in total

THE CHALLENGE

Increase organic traffic to get more sales, whilst cheering fans up during the pandemic

Brahma's goal was to engage their audience as well as increase reach and sales on their Instagram account using an organic couponing campaign.

THE SOLUTION

Direct communication with customers

During the 24-hour campaign, BrandBastion issued the coupons via Direct Message to all users mentioning @brahmacerveja in their Instagram Stories and also issued public replies to their comments on Brahma’s Instagram post. Brahma engaged and entertained Instagram users by inviting them to take part in their #TBTBrahma organic couponing campaign on Instagram Stories.

844 Responses issued to story mentions and Direct Messages
43 Responses issued to public comments

Engaging and reaching more people on Instagram

RESULTS

Collaborating with BrandBastion, Brahma managed to issue coupons and engage with all customers who used @brahmacerveja in their Stories. As a result, Brahma successfully managed to achieve a substantial increase in both sales and user engagement.

4.8x Overall Reach for @brahmacerveja during Couponing Campaign
5,351,836 Overall Reach - Compared to 1,096,815 Avg. Reach per Day
4.6x Overall Impressions for @brahmacerveja during Couponing Campaign
6,297,882 Overall Impressions - Compared to 1,361,398 Avg. Impressions per Day
+ 2,397 New Followers during Couponing Campaign

Brahma

Engaging During a Couponing Campaign

About The Brand

THE CHALLENGE

Increase organic traffic to get more sales, whilst cheering fans up during the pandemic

THE SOLUTION

Direct communication with customers

Brahma successfully managed to achieve a substantial increase in both sales and user engagement.

RESULTS

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